The Beginner’s Guide to Local SEO
by Admin
Posted on 16-11-2022 02:51 AM
The local seo guide show
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How To Find Keywords for Local SEO
Do you need to increase visibility for your business? in this course, instructor sherry bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local seo (search engine optimization) and general seo and teaches you the local seo strategies that have the most impact on local search results.
She teaches you about how to target keywords and how to leverage google my business (gmb) for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand.
(source: hubspot marketing statistics ) local seo can drive significant amounts of leads, traffic, and revenue. Consumers today rely on sources like google maps, instagram, or apple maps to find the correct business information, most often very shortly before showing up at a location. Therefore, you cannot afford not to make sure that your business listings are in shape and updated.
Moz, the seo juggernaut, determined that review signals (review quantity, review diversity, and review velocity) account for 15% of local pack rank. Review quantity: the total number of reviews currently posted to your gbp. Review diversity: the number of reviews on multiple, high-authority review platforms. Review velocity: the frequency with which you received new reviews in a confined time period. Out of eight local ranking factors, review signals are ranked third. Notably, they are only 1% behind link signals and their impact is rapidly on the rise. This makes a google review management strategy more critical to your business than ever before.